Initially exploring ‘Pseudo-Anglicisms’ and the mistranslation andmisinterpretation which occurs between English [which has the authorityas ‘the international language’] and other languages, this projectdestabilises that authority and puts the English speaking reader/viewerinto the position of being ‘outside’ of their own language systemlooking in.
This work can also be seen as an attempt to refresh the way we viewinformation which we sometimes only ‘half-read’, see in our peripheralvision, or take for granted.
This idea was explored through a variety of media; such as signage, newspapers, radio, TV and printed books.